Posted on Wednesday 23 February 2011 by Norbert Laposa
World Wide Web was created mainly to share knowledge. Be an expert in your area and share your knowledge, that’s the only way how to genuinely improve your ranking in search engines and people will also trust you and buy from you.
Create impression, that your customers can talk to you: always display who they are dealing with and give them a telephone number, possibly picture of your office, tell who you are, name people behind the company on About Us page, don’t try to look bigger than your are, if they want to buy from a big company, they’ll go to Amazon or Tesco.
Promote trade/wholesale and use your website as a catalogue, sell everywhere - sell on eBay, Amazon, but have your own shop with cheaper prices - encourage to buy directly.
There are plenty of empty premisses in Belfast and you can negotiate a good deal. The ideal situation is to have a high street shop and also sell online. You can rent a shop from £100 per week in Belfast city centre.
i.e. washing machines in Belfast.
You’ll mainly need a good light for shooting good photographs. Create description for each photograph like you would explain what’s on the photograph to a blind person, this will not only help screen readers, but also Google to display your product image in Google Images.
Your website is about your products, reflect it in your information architecture.
Provide discounts, loyalty scheme, high quality newsletter about your latest products or maintenance tips, not just an advertisement.
For example monthly retainer. Always ask what will be an approximate yearly maintenance fee, you need more than just a web hosting for good quality customer experience.
Before you go to a developer prepare your catalogue as a spreadsheet such as: product title, SKU code, category, net price.