Posted on Friday 26 June 2015 by Adrian Feane
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to
more intelligently crawl your site.... so no SEO specialist would dispute that having a sitemap is desirable but Google will crawl your site regardless of its presence or the quality of its upkeep.
A sitemap would be of heightened importance if it met one of the following criteria:
In theory a move to HTTPS should be of benefit to our organic search rankings and not a negative. Google is rewarding sites who make the effort to provide more secure platforms for consumers.
There is no impact from what SSL cert you use so no issues there and so long as you set up a separate profile in WMT for the revised HTTPS domain (recommended but not essential) the outcome should be beneficial not negative. But consider the following checklist to be safe:
SEO checklist to ensure you preserve your rankings during HTTPS move (best practice guidelines):
Google may temporarily or permanently remove sites from its index and search results if:
The following are the reasons why a website would be “removed” by Google:
Reported compiled by Adrian Feane of Coalface Digital.
Coalface Digital is a specialist provider of search engine marketing and analytics services to leading Irish agencies. Delivering expert consultancy, strategic guidance and implementation services to support the needs of clients. Our team consists of SEO, Paid Search and analytics experts with over 10 years of experience working with dozens of Ireland’s leading brands.
Adrian Feane is a senior digital strategist and search marketing specialist and has held senior management positions across the industry spectrum. He has lectured on the topic of SEO for Digital Marketing Institute, SureSkills, Irish Internet Association, Marketing Institute of Ireland among others.